Vi Powils, a pioneer of Web3 and a prominent figure in the world of decentralized technology, has been appointed as the CEO of World of Women (WoW), marking a crucial moment for the future of the project.
With experience dating back to 2012 in the world of cryptocurrencies and a career built between finance, startup, and community building, Powils represents one of the few leaders capable of combining technical skills and cultural vision in a sector still evolving.
His appointment is not just a change at the top, but a clear signal of strategic transformation for WoW, the largest mission-driven brand of Web3. After his pivotal role in the development of Pudgy Penguins, where he helped grow the project to exceed a valuation of 1 billion dollars, Powils is now preparing to lead WoW towards a new phase of cultural and commercial expansion.
World of Women: much more than a bull NFT collection
Born from the vision of the digital artist Yam Karkai, World of Women has become a symbol of inclusivity and female representation in Web3. Its generative collections of PFP (Profile Picture), including the famous “World of Women Galaxy,” have reached historic milestones, with over 400 million dollars in trading volume and a record sale at Christie’s, the prestigious auction house.
But WoW is not just digital art. It is a platform that has managed to combine social impact and commercial success, with global partnerships with brands like Mastercard, Samsung, Michelin, Sephora, Hasbro, FC Barcelona, and LVMH’s Cloudy Bay. Additionally, it has donated over 2 million dollars to causes that support women and emerging artists, supporting more than 500 creatives through its own fund.
A mission that becomes a movement
“WoW has not only launched a collection: it has ignited a spark. It has united people, built a global family, and demonstrated that art with a purpose can change lives. Now is the time to transform that spark into something lasting: a refuge, a community, a springboard for dreams”,
stated Vi Powils.
Under his leadership, WoW is preparing to launch new products, collaborations, and initiatives focused on the community, with the goal of expanding the reach of the project and strengthening its impact in the real world. Powils’ vision is clear: to make WoW not just a brand, but a catalyst for change for the next generation of innovators.
The support of the Tezos ecosystem
World of Women is part of the Tezos ecosystem, an open-source and low-energy consumption blockchain, designed to facilitate the development of scalable decentralized applications. Thanks to its Proof of Stake model, Tezos is recognized for its advanced governance, long-term upgradeability, and efficiency in smart contracts.
According to Katie Hegarty, Chief of Staff at Trilitech (development hub for Tezos) and board member of WoW, “This is a moment of revolution, and World of Women is at the forefront. They have built something that goes beyond art or community: it is a platform where women are redefining Web3.”
A future fueled by vision and concreteness
With a career ranging from consulting for hedge funds and family offices to founding startups, Vi Powils brings to WoW a rare combination of creative intuition and strategic rigor. Her experience in guiding projects through critical growth phases will be essential to transforming WoW’s vision into tangible reality.
“It is not a reset, it is a rise,” stated Powils. “We are becoming the engine and the fuel for the next generation of dreamers.”
A brand with artistic credibility and mainstream success
Beyond its success in Web3, WoW has also conquered the world of traditional art and pop culture. Its representation is entrusted to Guy Oseary, manager of artists such as Madonna, U2, and the Bored Ape Yacht Club project, confirming its relevance even outside the blockchain context.
The recognition by institutions such as Billboard Magazine and the collaboration with luxury and entertainment brands confirm that WoW is not just an NFT project, but a global cultural phenomenon.
A look at tomorrow
With Vi Powils at the helm, World of Women is preparing to consolidate its position as a leader of change in Web3, offering a platform where art, technology, and inclusivity meet to build a more equitable and representative future.
In an era in which technology is redefining the rules of the game, WoW demonstrates that women are not waiting to be included: they are building the future. And with leadership like that of Powils, the future is not only promising—it’s already underway.
