Lamborghini inaugurates its new digital era with the extension of Fast ForWorld, its Universe of gaming, with immersive and interoperable experiences. Fast ForWorld is integrated with Animoca Brands’ Motoververse and has been designed and distributed by Gravitaslabs.
Lamborghini: the new digital and immersive era with the gaming platform Fast ForWorld
The legendary builder of sports cars and luxury SUVs, Automobili Lamborghini, has announced the extension of Fast ForWorld, its digital and immersive platform.
In practice, on Fast ForWorld, users will be able to access new gaming experiences, immersive and interoperable.
In fact, on the digital and immersive platform, a completely interactive 3D museum has been introduced, in which most of the car models are replicated. This experience aims to transform Lamborghini’s legacy into an exciting virtual journey, digitizing its heritage, which spans more than 60 years since the company’s founding in 1963.
So, on Fast ForWorld you will be able to experience an immersive environment that includes the city inspired by Lamborghini, a personal homebase (lobby) for fans, a virtual showroom, and also a replica of the museum in Sant’Agata Bolognese, in Italy, where the headquarters of Lamborghini is located.
Just like in reality, even in its digital version, the interactive museum of Fast ForWorld presents the most pristine and cutting-edge cars of the company. Players can explore the museum, see the entire range of Lamborghini models on display, and participate in activities to unlock exclusive rewards.
The Lamborghini universe just expanded. Fast ForWorld combines gaming, rewards and immersive experiences. Ready to step inside?#Lamborghini
CO2 Emission and Fuel consumption combined: https://t.co/MLO6PI2B4Y
— Lamborghini (@Lamborghini) December 18, 2024
“The Lamborghini universe has just expanded. Fast ForWorld combines game, prizes, and engaging experiences. Ready to enter? #Lamborghini CO2 emissions and combined fuel consumption: http://lam.bo/CE_tw”
Lamborghini with Motorverse by Animoca Brands and Gravitaslabs for the immersive gaming of Fast ForWorld
Fast ForWorld by Lamborghini was developed and distributed by Gravitalabs, a company of immersive technologies, and integrated with the Motoverse by Animoca Brands.
Motorverse is an ecosystem and a global community of digital vehicles, racing games, and motor culture.
In practice, the players of Fast ForWorld will be able to bring their Lamborghini collectibles into various Motorverse game titles, such as REVV Racing and Torque Drift 2, navigating seamlessly from their personal garage in Fast ForWorld.
In this regard, Will Griffiths, GM of Motorverse, said:
“This is an important milestone that unites the real world and the digital one to create a synergy where virtual objects become much more than just the sum of their parts. By leveraging cutting-edge Web3 technologies, we aim to create a virtual ecosystem that is alive and well, offering Lamborghini fans immersive experiences never seen before, which continue to grow, evolve, and constantly reward the players.”
The collectible items from Lamborghini are an absolute novelty in the field of games, and they represent completely ownable and drivable cars, allowing users to compete in a series of games and earn prizes.
The October Launch
The metaverse of Fast ForWorld was launched last October, with the first version that became operational from November 7, 2024.
At that moment, a 3D wallet was added to the platform to store users’ digital items and interoperable features.
Not only that, to be able to access this version of Fast ForWorld, users would have had to mint the first digital NFT sports car, a Lamborghini Revuelto.
In fact, the owners of such NFTs then exclusively received the Genesis Capsule, special digital bundles that guarantee access to the immersive experience of Fast ForWorld at launch and additional benefits both inside and outside the platform.
To give an example, those who already possess a Genesis Capsule have been able to obtain advantages such as acquiring tickets for the races, various real-life experiences, and engagement points, to unlock unique prizes and special rewards.
Another advantage for this type of users is then to access Torque Drift 2 for free – normally at the price of 20 dollars – on the Epic Games Store by connecting their wallet with the NFTs.
